U.S. News and World Report recently featured ‘Stuffed’ and interviewed Hank on solving the obesity crisis:

“In more than 30 years of working in the food industry, Hank Cardello didn’t think much about the health consequences of the products he promoted, whether Betty Crocker cake mixes, a proposed new malt liquor, or Diet Coke. He thinks about them plenty now, though. After a cancer scare in 1995, Cardello switched gears and started to look more critically at how his industry might help combat obesity. He’s now CEO of 27 Degrees North, a consulting firm that helps companies marry profit and social responsibility. In Stuffed: An Insider’s Look at Who’s (Really) Making America Fat (Ecco), just released in paperback, Cardello lays out his views on why consumers are not entirely to blame for their own girth, why well-meaning government regulations often fail, and how the food industry might put its marketing oomph behind better alternatives to some of the high-calorie packaged foods that Americans snarf down. Here are edited excerpts from our conversation…”

To shore up its lagging business, restaurant chain Denny’s ran an ad during this year’s Super Bowl promising a free breakfast the following Tuesday. A whopping 2 million patrons showed up for their Grand Slam meals. On April 8, they’re back again with a “bring a friend, get a free Grand Slamwich” offer. From a marketing perspective, these are great ideas. The Denny’s brand has gotten “soft” over the past few years and needed to reacquaint consumers with their offerings. By all measures, that objective has been met.

But Denny’s missed an even greater opportunity.

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