To Fight Obesity Give Industry a Carrot

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“If we are to believe, as one Tea Partier from Toledo, Ohio proclaimed, that ‘being obese is one of our American core values,’ then heart attacks, strokes, and diabetes must also be inalienable rights.  Obesity is now a national burden with a cost of $147 billion, and two-thirds of the nation’s adults either overweight or obese.  And while many attempts have been made to thwart the expansion of America’s collective girth, no regulatory measure or consumer prodding has proven effective.  It’s time to change the playbook and look to the food marketers as our last, best hope.” (read more)

Check out Hank’s column on The Atlantic magazine’s website for perspectives on how the food industry can solve the obesity crisis.

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