Here’s a press release outlining my position on why tax incentives make better sense than taxing soft drinks in order to lower rates of obesity:

 

FOR IMMEDIATE RELEASE
September 22, 2009
 
Author Stirs “Fat” Tax Debate with Controversial Proposal
Anti-Obesity Advocate and Former Food Executive Says Tax Incentives for Food Corporations a Better Way to Trim the Fat
 
Chapel Hill, N.C. – (September 22, 2009) Hank Cardello, a well-known author, advocate for addressing America’s obesity epidemic and former food industry executive has spent more than thirty years as a senior executive for some of America’s largest food and beverage manufacturers. While Cardello is the first to admit that the food industry has played some role in the proliferation of obesity in America, Cardello’s position highlights the importance of engaging the food industry to solve the problem – through incentives rather than ineffective taxes on select products deemed “unhealthy” by government and health advocates. Cardello also wants to tap into the marketing power of the food industry to help educate consumers about portion control.

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Check out my perspective as published in the September 12 edition of The New York Times on how to address America’s obesity epidemic:
 
In response to “Big Food vs. Big Insurance” September 9
 
To the Editor:
 
I applaud Michael Pollan’s recognition that obesity is the “elephant in the room” in the health care debate, but dissent on his solutions.

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